On the Webinars...
"The option of online participation helps to ensure that these events are much more accessible - it was far easier for me to be able to participate from my desk than in person at the event with all the time and financial limitations that would involve."
On the Webinars...
"I find the energy of the Ambition project really exciting, the two events I have 'experienced' so far have been excellent, for me there has been so much to learn, participants can't help but benefit from this initiative it is going to make a difference I really believe that now."
On the Roadshows...
"Great event! I was really impressed and glad I attended. The ning network makes it possible to follow up on things discussed at the Roadshow, which I think is great, as often these kinds of seminar/workshops get lost at the back of your mind a few days later. I definitely plan to follow up on the things I found out about at the event and plan to put into practice what I learned at the digital promotion and digital video workshops."
On the Roadshows...
"This was the first time I had heard of Ambition Scotland, but will definitely make time to go through the website and recommend resources and support where relevant. From Ewan's keynote speech talking about some of the online tools such as Open street map, I recommended this to staff the very next day. Although we work specifically within education, I could see the importance of social media and the tools, support and resources that are available and will be sharing this with our wider partners."
Ambition Scotland - The Overview
AmbITion Scotland is a change programme for the creative and cultural industries in Scotland. Its aim is to help organisations in Scotland achieve 21st century sustainability through implementing integrated IT and digital developments.
AmbITion Scotland, supported by Creative Scotland and active from November 2009 – April 2011, has two strategic objectives:
- Promoting a creative environment through digital development
- Creating a supportive environment for digital development - enabling wider access to a specialist knowledge base.
The objectives are being met through the following programme of work:
Participant Organisations
AmbITion Scotland is working directly with a range of organisations from all over Scotland. These groups represent a cross-section of the creative community in Scotland, from theatres to festivals, dancers to tour promoters. The organisations receive support from the AmbITion Scotland programme through consultancy and direct grant funding. 83 organisations applied to Creative Scotland (then the Scottish Arts Council) in Autumn 2009 and from this group 55 were selected for formal participation. AmbITion Scotland’s knowledge and learning programme and online resources, however, are available for any organisation to take advantage of and get involved with AmbITion Scotland.
Specialist Advisors
The AmbITion Scotland programme includes a team of consultants who specialise in change management and digital technologies. 17 specialist advisors provide advice and support to the participating organisations - the programme will deliver 115 days of direct specialist advice to the 55 Scottish arts organisations – 40 days to Associate organisations and 75 days to Partner organisations.
Knowledge and Learning
In addition to providing direct support to the participating organisations, AmbITion Scotland supplies knowledge and learning opportunities for free to the wider creative and cultural sector. The programme’s extensive events series is designed to raise the technological capacity by providing targeted workshops, seminars, and networking between organisations from across the sector. AmbITion Scotland has programmed (with more to come) a number of events to support the skills base of this group.
Networks
AmbITion Scotland has relationships with external partners which are central to the success of the programme. The Scottish Centre for Enabling Technology (SCET) supply technical expertise to the participant group. Four universities around the country – the University of the West of Scotland, the University of Abertay, Napier University and Robert Gordon University – are working with AmbITion Scotland to provide access to a pool of skilled digital media undergraduates looking for experience in the professional world.
Online Resources
AmbITion Scotland provides a range of online resources. The main site is populated with a range of support materials such as a Toolkit for organisational change, How To Guides on a range of topics, case study videos, reports on digital development and articles around the subject of digital development and culture. There's also social network (built on a ning platform) that operates as an information sharing and support system where participants can open up questions or discussions to the group. These sites also host the live webcast content from each of the AmbITion Scotland events as they take place. Participants can also learn more about AmbITion Scotland and get involved through its other channels online: Twitter (#getambition), Flickr (tagged as getambition) and Facebook.
Culture Sparks is delivering the AmbITion Scotland programme on behalf of Creative Scotland. The lead consultant is Hannah Rudman of Rudman Consulting. Hannah also led on the AmbITion pilot project that ran in England from 2007-9, which was funded by Arts Council England. The pilot project passed on a legacy of materials and experience which the AmbITion Scotland programme has been able to benefit from.

