Gallery
"The Source will absolutely make a difference to the Scottish arts scene, I really believe that."
David Stark, ex Director of Marketing & Communications, RSNO
"[Culture Sparks] they’re respected, they know their stuff, they can crunch the data better than anyone I’ve met and they’re just nice people. It works."
Partner, The Source
“Helpful tips, thought provoking exercises and the opportunity to share experiences with other marketing colleagues made this a valuable experience.”
Data Training Participant
The Source - Benchmarking
Managed by Culture Sparks, The Source is the biggest ever benchmarking and ongoing measure of audience behaviours and demographics across Scotland. It brings together over 40 arts organisations, including major venues and the national touring companies, to share data, provide training and guidance and use collated information strategically to inform programming, marketing and operational planning.
For the first time, this two year joint project between the Federation of Scottish Theatre (FST), Culture Sparks and The Audience Business (TAB), supported by Creative Scotland, uses the latest technology to extract and manipulate audience data from box offices around the country to provide a clear picture of Scotland's audiences.
Since February 2009 The Source team has undertaken a sector wide training needs analysis and an in-depth systems health check with participation venues. Both have produced a valuable insight into aspects such as the quality of ticketing systems, audience feedback collation and customer service.
The Source - Data Workshops
The Source team has worked with Baker Richards to develop and deliver several rounds of data training courses in response to feedback from marketing and box office staff in arts organisations.These training sessions have taken place under the banners - Data Control, Data Police and Data Detective.
Across the country, a further series of forums have given the project partners a platform through which to share information and be kept up-to-date with progress.
Annual Reports
Another important milestone in The Source was reached earlier this year as each participating venue and company received their second Annual Report – January to December 2010. This comprises a full year of standardised data that allows partners to monitor their audiences and continue to highlight significant trends.
The Source Partners
- Aberdeen Music Hall
- Adam Smith Theatre, Kirkcaldy
- Brunton Theatre, Musselburgh
- Caird Hall, Dundee
- Carnegie Hall, Dunfermline
- Citizens’ Theatre, Glasgow
- City Halls, Glasgow
- Cumbernauld Theatre
- Dance Base, Edinburgh
- Dundee Rep Theatre
- Eden Court, Inverness
- Edinburgh Festival Fringe
- Edinburgh Festival Theatre
- Edinburgh International Book Festival
- Edinburgh Playhouse, Edinburgh
- Filmhouse/Edinburgh International Film Festival
- Glasgow Royal Concert Hall
- His Majesty’s Theatre, Aberdeen
- Horsecross, Perth
- Howden Park Centre, Livingston
- King’s Theatre, Edinburgh
- King’s Theatre, Glasgow
- Macrobert, Stirling
- National Theatre of Scotland
- Old Fruitmarket, Glasgow
- Pitlochry Festival Theatre
- Platform, Glasgow
- Rothes Hall, Glenrothes
- Royal Lyceum Theatre, Edinburgh
- Royal Scottish National Orchestra
- Scottish Ballet
- Scottish Chamber Orchestra
- Scottish Opera
- The Arches, Glasgow
- The Byre Theatre, St Andrews
- The Hub, Edinburgh
- The Lemon Tree, Aberdeen
- The Queen’s Hall, Edinburgh
- The Tron, Glasgow
- Theatre Royal, Glasgow
- Traverse Theatre, Edinburgh
- Usher Hall, Edinburgh