Alison Johnstone, Associate

As an Associate, Alison’s role is to assist in the design, collection, analysis and reporting of the intelligence gathered by Culture Sparks.

Alison has over five years research experience and a wide knowledge of  qualitative, quantitative research methods and geographic information systems. Her expertise lies in data trend analysis and interpretation, geo-demographic profiling, marketing communication and campaign planning.

Before joining Culture Sparks, Alison worked in audience research and planning at BBC Scotland and JCDecaux, and spent a year living in South America teaching English to Peruvians.  She enjoys knitting and tying herself in knots at Pilates classes.

Areas of specialism:
Brand tracking and evaluation
Data analysis and insight
Mapping data
Questionnaire design
Report writing