Julie L Tait, Director

Julie set up Glasgow’s first audience development agency in 2004. Prior to this she had a varied career across Tourism, Sports, Healthcare and Education sectors. This experience has shaped an expertise in managing people, change and performance. Currently, Julie assists cultural organisations to find and reach new audiences providing market intelligence, creative ideas and new strategies for growth.

Julie has worked in marketing, commercial development and training roles and as a consultant (The Lighthouse, Scotland's Centre for Architecture, Design and the City, Fraser Associates, Johnson and Johnson Ltd). She has led teams and been directly responsible for marketing, revenue generation; estates management; retail, visitor services; conferencing and corporate hospitality; sales; staff development and training. Julie is currently vice chair of Glasgow Tourism Skills Initiative, a public/private sector team with a focus on delivering citywide targets for management, leadership and customer service.

In the arts, she has gained experience across a range of venues and events as Marketing Manager (Kyle and Carrick District Council Leisure Services), Head of Marketing and Commercial Development (Glasgow City Council Culture and Leisure Services) where her marketing responsibilities included The Gaiety and Civic Theatres, The Ticket Centre, Tramway, The Mitchell and King's Theatres (Glasgow), Glasgow's Museum retail and libraries. Julie serves as a Board member for a range of organisations: thebooth Scotland, a not for profit online ticketing operation, Network, the UK’s association of audience development agencies and Central College in Glasgow.

Julie has an academic background in marketing, education and social science. She has lectured in the further education sector and presented in Scotland, Europe and North America. She maintains a lively interest in all aspects of Web 2.0 as a stimulus for change.